Privacy Policy
Last updated: January 15, 2025
Table of Contents
Overview
Meyoo ("we," "us," or "our"), operated by Pyro Labs Private Limited, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our profit intelligence platform for e-commerce businesses.
By using Meyoo, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this privacy policy, please do not access the platform.
Information We Collect
Account Information
- • Name, email address, and password
- • Business name and industry
- • Billing information and payment details
- • Phone number (optional)
Business Data
- • Shopify store data (products, orders, customers, inventory)
- • Meta advertising data (campaigns, ad performance, spend)
- • Logistics and shipping information
- • Financial metrics and cost data you provide
Usage Data
- • Log data (IP address, browser type, pages visited)
- • Device information and identifiers
- • Feature usage and interaction data
- • Performance and diagnostic data
How We Use Your Information
We use the collected information for the following purposes:
- • Service Delivery: To provide profit analytics, insights, and recommendations
- • Integration Management: To connect and sync with your Shopify store and Meta ads
- • Communication: To send service updates, alerts, and support messages
- • Improvement: To enhance our platform features and user experience
- • Security: To detect and prevent fraud, abuse, and security incidents
- • Compliance: To meet legal obligations and enforce our terms
- • Analytics: To understand usage patterns and optimize performance
Data Sharing & Disclosure
We do not sell, trade, or rent your personal information. We may share your information only in the following circumstances:
Service Providers
We share data with trusted third-party service providers who assist us in operating our platform, including:
- • Cloud hosting providers (AWS)
- • Payment processors (Stripe)
- • Email service providers
- • Analytics tools (with anonymized data)
Legal Requirements
We may disclose information if required by law, court order, or government regulation, or if we believe disclosure is necessary to protect rights, property, or safety.
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the successor entity.
Third-Party Integrations
Meyoo integrates with third-party platforms to provide our services:
Shopify
We access:
- • Store information
- • Product catalogs
- • Order data
- • Customer information
- • Inventory levels
Meta (Facebook)
We access:
- • Ad account information
- • Campaign performance
- • Ad spend data
- • Audience insights
- • Creative assets
Each integration requires your explicit authorization. You can revoke access at any time through your account settings.
Data Security
We implement industry-standard security measures to protect your data:
Technical Safeguards
- • 256-bit SSL encryption
- • Encrypted data storage
- • Regular security audits
- • Secure API endpoints
Operational Security
- • Access controls and authentication
- • Regular backups
- • Incident response procedures
- • Employee training
Your Rights
You have the following rights regarding your personal information:
Access & Portability
Request a copy of your personal data in a structured, machine-readable format.
Correction
Update or correct inaccurate personal information.
Deletion
Request deletion of your personal data, subject to legal retention requirements.
Restriction
Limit how we process your personal information.
Objection
Object to certain processing activities, including marketing communications.
Shopify App Compliance
As a Shopify app, we comply with Shopify's API License and Terms of Use:
Data Usage Limitations
- • We only access data necessary for providing our services
- • Customer data is used solely for analytics and insights
- • We do not contact your customers directly
- • We do not share your Shopify data with other merchants
Mandatory Webhooks
We support Shopify's mandatory GDPR webhooks:
- • Customer data request
- • Customer redaction
- • Shop redaction
Meta Platform Compliance
We comply with Meta's Platform Terms, Developer Policies, and Marketing API requirements:
Facebook Marketing API Compliance
- • We only request permissions necessary for our services
- • Ad data is used exclusively for analytics and reporting
- • We do not store Meta user passwords or credentials
- • We comply with Meta's data retention and deletion policies
- • We follow all Facebook Business SDK guidelines and best practices
Instagram Data Handling
- • Instagram advertising data is processed only for campaign analytics
- • We do not access personal Instagram content or profiles
- • Instagram data is subject to the same security measures as Facebook data
- • We comply with Instagram Platform Policy requirements
Prohibited Uses
- • We do not sell or transfer Meta data to third parties
- • We do not use data for surveillance or discriminatory purposes
- • We do not create derivative databases from Meta data
- • We do not use data for any purpose outside of our stated services
Policy Violation Handling
- • We monitor compliance with Meta Platform Policies continuously
- • Policy violations are addressed immediately upon detection
- • We maintain procedures for policy exemption requests when applicable
- • Users are notified of any policy-related issues affecting their data
GDPR & CCPA Compliance
GDPR (European Users)
- • Legal Basis: Legitimate interests and consent
- • Data Controller: Pyro Labs Private Limited
- • Data Retention: As long as account is active + 90 days
- • International Transfers: Standard contractual clauses
- • DPO Contact: hey@meyoo.io
CCPA (California Residents)
- • Right to Know: Request disclosure of data collected
- • Right to Delete: Request deletion of personal information
- • Right to Opt-Out: We do not sell personal information
- • Non-Discrimination: Equal service regardless of privacy choices
Google Ads API Compliance
We comply with Google Ads API Terms of Service, Developer Policies, and Required Minimum Functionality (RMF) requirements:
Google Ads API Data Usage
- • We access Google Ads data solely for campaign management and reporting
- • Customer data is processed according to Google's Customer Data Usage policies
- • We implement required minimum functionality for app campaign management
- • All data requests comply with Google Ads API rate limits and quotas
- • We maintain appropriate OAuth2 scope limitations
Customer Data Upload Policies
- • We only upload first-party customer data that you have collected directly
- • Customer Match data is hashed and encrypted before transmission
- • We comply with minimum user thresholds for remarketing audiences
- • User consent is verified before any data upload to Google Ads
- • Customer data is limited to email addresses, phone numbers, and names only
Data Retention & Deletion
- • Google Ads data is retained only as long as necessary for service provision
- • Campaign data is deleted within 90 days of account disconnection
- • Customer audience data is removed immediately upon request
- • We comply with Google's data retention limits for different data types
Policy Exemptions & Violations
- • We implement policy validation parameter handling for ad creatives
- • Policy violation exemptions are requested only when appropriate
- • We maintain procedures for handling policy finding errors
- • All campaign modifications comply with Google Ads content policies
Shopify Partner Program Compliance
We comply with Shopify Partner Program requirements, App Store policies, and merchant data protection standards:
Merchant Data Protection
- • Merchant store data is accessed only with explicit consent and proper scopes
- • We do not access customer personal information beyond what's necessary for analytics
- • All customer data is aggregated and anonymized for reporting purposes
- • We do not contact merchants' customers directly
- • Store data is not shared with other merchants or third parties
App Review & Audit Procedures
- • We maintain compliance with Shopify App Store review guidelines
- • Our app undergoes regular security audits and updates
- • We respond to Shopify audit requests within required timeframes
- • App functionality changes are submitted for review when required
- • We maintain detailed documentation for compliance verification
Webhook & API Compliance
- • We implement all mandatory GDPR webhooks (customer data request, redaction, shop redaction)
- • Webhook endpoints respond within Shopify's required timeframes
- • API usage complies with Shopify's rate limits and best practices
- • We validate webhook authenticity using Shopify's verification methods
Contact Information
For privacy-related questions, requests, or complaints, please contact us:
Pyro Labs Private Limited
(Operating as Meyoo)
Attn: Privacy Officer
Noida, Uttar Pradesh
India
Policy Updates
We may update this Privacy Policy periodically. Material changes will be notified via email or platform notification. Continued use after changes constitutes acceptance of the updated policy.